Key Skills and Competencies

• Public Relations – development and management of public relations activities including CSI and advocacy to ensure strong brand visibility in the market.
• Media Relations – build and maintain strong media relationships to be able to drive organizational objectives via the different media e.g. Radio, Print, Online etc. media monitoring, trend analyses etc. Pitching of organizational media releases and interviews.
• Reputation Management – manage the organizations reputation online and in traditional media channels. Elevate EXCO members profiles through thought leadership pieces.
• Brand Communication – managing relationships with brand agencies to ensure strong creative output that influences consumer attitude and behavior
• Corporate Affairs – build and maintain relationships with various business areas to assist in cascading their messages both internally and externally
• Stakeholder Relations – build and maintain strong relationships with various internal and external stakeholders including public and private
• Digital – develop strategy formulation, content creation, social media marketing, SEO, campaign creation, digital advertising, data analysis
• Category and Brand Strategy Formulation – identifying new growth opportunities and determining levers of the marketing mix that can deliver this growth.
• Innovation Development – leading the development of a continuous innovation pipeline and launching these into the market with robust quality plans.
• Profit and Loss Management – managed budget of more than R12mil.